Rhiannon Williams
July 10, 2024

In April 2024, Chandler Macleod launched a significant strategic initiative that marks a bold departure from conventional industry norms. The transition from a geographic-led model to a national specialist vertical model represents a pivotal moment in our commitment to innovation and leadership within the recruitment sector. 


The decision to pivot towards a national specialist vertical model was not made overnight but was the culmination of rigorous analysis and forward-thinking strategies from our senior management team. It became evident that our previous geographic-centric approach, while effective in some respects, imposed limitations on delivering specialised, client-centric solutions across diverse industries. 


The restructuring effort involved realigning leadership and refining our operational processes. By organising ourselves around specific industry verticals, we aimed to enhance our ability to meet client needs with precision and agility. This strategic alignment ensures that our resources are optimally deployed to deliver deeper expertise and tailored solutions that resonate more profoundly with our clients. 


Benefits to Clients 

Enhanced Client Focus 

By focusing our operations on industry verticals, we have sharpened our understanding of client requirements. This targeted approach enables us to deliver specialised services that are finely tuned to the unique challenges and opportunities within each sector. 


Utilisation of NPS Data 

The adoption of a vertical structure has empowered us to harness Net Promoter Score (NPS) data more effectively. By segmenting feedback across both industry verticals and geographic regions, we gain nuanced insights into client sentiments. This data-driven approach allows us to implement targeted improvements and innovations that enhance overall service delivery and customer satisfaction. 


Operational Efficiency 

Clear delineation of responsibilities within each vertical enhances accountability and operational efficiency. Each team member is empowered to focus on delivering excellence within their domain, fostering a culture of ownership and proactive problem-solving. 


The shift to a national specialist vertical model positions Chandler Macleod at the forefront of interpreting market trends and client expectations within specific industry segments. This strategic alignment not only differentiates us from our competitors but also fortifies our resilience in an ever-changing industry climate. It equips us to seize opportunities nationwide and effectively target niche markets, thereby driving sustainable growth and profitability. 


Chandler Macleod's transition to a national specialist vertical model represents a bold stride towards redefining excellence in the recruitment industry. This strategic initiative underscores our unwavering commitment to innovation, client-centricity, and operational excellence. By leveraging our enhanced capabilities and refined focus, we are poised to lead the way in delivering unparalleled value and service to our clients across Australia. 


This transformation not only optimises our service delivery but also positions Chandler Macleod for sustained success and growth in the evolving landscape of recruitment. It stands as a testament to our dedication to advancing the industry through bold innovation and visionary leadership



Talk to our team about how our services can meet the needs of your business. 


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