Diversity in Mining
Chandler Macleod was contracted to source, employ and manage a workforce who could support and enhance our clients own on-site workforce.
Background
The coal industry had just come from a period of downturn and was transitioning through to another boom period – there was a requirement for operators with experience which can be difficult to attract and retain. Our client is committed to a diverse workforce and have set the aspirational goal to achieve gender balance across their workforce by 2025. In addition, they have a dedicated Reconciliation Action Plan in place guiding their Aboriginal and Torres Strait Islander sourcing strategies – thus Chandler Macleod’s sourced workforce needed to reflect these values.
Our Solutions
To ensure workforce engagement and retention Chandler Macleod employed a range of solutions to enhance the work life and engagement on site. These included:
- Community events
- Workforce newsletters and communication
- Use of All of Me E-Mental Health application
- Safety and mental health campaigns
- Employee Assistance Program (EAP) promotion and awareness
Key Outcomes
We used a variety of sourcing strategies to deliver a diverse and skilled workforce. Along with our database search and networking strategies, we engaged a range of techniques to diversify the workforce including:
- Dedicated microsite www.nswminingjobs.com.au
- Facebook advertising strategy including targeted souring within NSW (Got Dump Truck Experience?) and wide targeting in QLD and WA to attract additional candidates. Imagery was specifically created to target a diverse range of candidates.
- Local sourcing strategies including billboard & local paper advertisements
- Database email marketing including ‘refer a friend’ campaigns
