Case Studies

Diversity in Mining

Chandler Macleod was contracted to source, employ and manage a workforce who could support and enhance our clients own on-site workforce.

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Background

The coal industry had just come from a period of downturn and was transitioning through to another boom period – there was a requirement for operators with experience which can be difficult to attract and retain. Our client is committed to a diverse workforce and have set the aspirational goal to achieve gender balance across their workforce by 2025. In addition, they have a dedicated Reconciliation Action Plan in place guiding their Aboriginal and Torres Strait Islander sourcing strategies – thus Chandler Macleod’s sourced workforce needed to reflect these values.

Our Solutions


To ensure workforce engagement and retention Chandler Macleod employed a range of solutions to enhance the work life and engagement on site. These included: 


  • Community events 
  • Workforce newsletters and communication 
  • Use of All of Me E-Mental Health application 
  • Safety and mental health campaigns 
  • Employee Assistance Program (EAP) promotion and awareness


Key Outcomes


We used a variety of sourcing strategies to deliver a diverse and skilled workforce. Along with our database search and networking strategies, we engaged a range of techniques to diversify the workforce including: 


  • Dedicated microsite www.nswminingjobs.com.au 
  • Facebook advertising strategy including targeted souring within NSW (Got Dump Truck Experience?) and wide targeting in QLD and WA to attract additional candidates. Imagery was specifically created to target a diverse range of candidates. 
  • Local sourcing strategies including billboard & local paper advertisements 
  • Database email marketing including ‘refer a friend’ campaigns


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